The 10 Most Creative and Innovative Digital Signage Examples

As the digital landscape evolves, organizations everywhere are pushing the boundaries of what screens can do. In 2024 and 2025, we are seeing more immersive, interactive, and data-driven approaches that go well beyond traditional static displays. Below are ten innovative digital signage examples that show how far creativity and technology can take us.

1. Lightstone – Moxy Hotel Los Angeles (DOOH Advertising)

The Moxy is a massive 15,000 sq. ft. LED video wall wrapping a downtown LA hotel. Owned by developer Lightstone, this screen runs anamorphic 3D content that stops passersby in their tracks. As one of the largest continuous exterior displays in the U.S., it was built to wow the audience with immersive visuals. Since going live, it’s been featured widely on social media for its mind-bending 3D ads. In 2023 it won a Digital Signage Award (DOOH category) for pushing creative outdoor advertising.

2. SL Green – SUMMIT One Vanderbilt (Venue/Tourism)

New York’s SUMMIT One Vanderbilt observation deck delivers an “immersive art-meets-tech” experience for visitors. Its climax is “Unity,” a 750 sq. ft. high-resolution LED wall where each guest’s face is scanned and reappears as a cloud in a mesmerizing sky display. This personalized digital art, set amid a floor-to-ceiling mirrored space, blurs reality and reflection. It creates a stunning, participatory finale that transforms visitors’ selfies into part of the artwork. Recognized for innovation in immersive content, it redefines what an observation deck can be.

3. KFC Hong Kong – 3D “Grab & Go” Billboard (QSR/DOOH)

To launch its “K! Grab & Go” menu, KFC Hong Kong deployed a 3D digital billboard in Mong Kok. The eye-popping ad featured a giant CGI chicken burger appearing to leap out of the screen. This anamorphic illusion was paired with a QR code embedded in the content, letting onlookers scan for a free burger voucher. By blending 3D visuals with interactive mobile redemption, the campaign turned a routine billboard into a fun, drive-to-store experience. It generated buzz among young passersby and showed how out-of-home can directly engage viewers.

4. Meta (WhatsApp) – “Piccadilly Lights” 3D Takeover (Tech/Advertising)

WhatsApp’s “Piccadilly Transformed” campaign turned London’s Piccadilly Circus screen into a theatrical privacy demo. The 3D animation appeared to morph the building façade itself – windows shut and walls turned into a vault – before a WhatsApp message locked itself securely inside. This mind-bending illusion (part of WhatsApp’s global privacy campaign) blurred real architecture with digital content to show end-to-end encryption in a visceral way. The week-long activation in May 2023 had crowds stopping to watch the building “seal up” in real time. It earned industry accolades for effectively visualizing an abstract tech feature through creative signage.

5. Orlando International Airport – “Moment Vault” (Airport Experiential)

Use Case: Orlando’s new Terminal C features the Moment Vault, an immersive 360° digital installation that doubles as an attraction for travelers. Three monumental curved LED walls form a circular space where visitors’ movements are tracked by cameras and translated into real-time visuals on the screens. For example, a person’s motion might become a swirl of virtual pixie dust or a school of fish following their path. This interactive playground (powered by an advanced 3D tracking and Unreal Engine system) surrounds passengers in ever-changing content responsive to their actions. The result is “a destination itself,” creating delightful moments that leave a memorable impression of Orlando.

6. Nexen Tire – “Infinity Wall” at R&D Center (Corporate Installation)

At Nexen’s Seoul R&D hub (UniverCity), a 30m x 7m “Infinity Wall” LED display turns a corporate lobby into a digital art showcase. The massive indoor screen displays everything from a cascading virtual waterfall to data-driven generative art like abstract weather visuals. Designed by d’strict, the content gives the space a futuristic ambiance beyond pure branding. It’s a striking example of signage used for ambience and storytelling rather than advertising. By captivating visitors with ever-evolving creative content, Nexen’s lobby leaves a bold impression of innovation. The installation garnered global praise for reimagining how a corporate space can inspire through digital media.

7. Mirvac – “Bubble” Wind-Anemometer Art at Heritage Lanes (Real Estate/Workplace)

The Heritage Lanes office tower in Brisbane (developed by Mirvac) features “Bubble,” a real-time digital art installation spanning its lobby ceiling and a rooftop LED wall. This piece visualizes live wind data: in the lobby, a giant digital “bubble” ripples based on actual wind conditions, and on the roof, a flowing silk-like animation (visible across the city) moves with the breeze. Effectively the world’s first real-time LED anemometer, Bubble connects the building’s daily visitors with the surrounding environment in an artistic way. It transforms a corporate lobby into a destination that fosters wellbeing and awe. In 2023, it won a global Digital Signage Award for Best Visual Experience in Public Art.

8. Sphere Entertainment Co. – MSG Sphere, Las Vegas (Entertainment Venue)

Opened in 2023, the MSG Sphere is the world’s largest LED sphere, reinventing venue signage at a city scale. Its entire exterior – 580,000 sq. ft. of wraparound LED – is a programmable canvas that has displayed a giant eyeball, a Halloween pumpkin, a basketball, and more. Inside, an even larger 160,000 sq. ft. 16K screen envelops audiences for immersive shows. With ~1.2 million LEDs on the outside, the Sphere can be seen for miles, blurring the line between architecture and digital media. This spectacle has drawn global attention for its Fourth of July debut and U2’s high-tech concert visuals. It exemplifies creative digital signage on an unprecedented scale, turning a building into content.

9. Netflix – One Piece 3D Billboard, Times Square (Entertainment/Streaming)

To promote the 2023 One Piece live-action series, Netflix commissioned a show-stopping 3D billboard in Times Square. The animation made it appear as if the Going Merry pirate ship was sailing out of the screen, crashing through a wave and “splashing” water into the real world. This illusion, created by Lunar Animation and Roger, thrilled onlookers as the ship and characters seemed to leap into the streets of NYC. The dynamic content blurred fantasy and reality, capturing the adventurous spirit of the franchise in 30 seconds of awe. Social media videos of the ad went viral among fans. It demonstrates how a static billboard can become a magical storytelling medium with the right creative.

10. CoStar Group – Live Auction Theater Wall (Retail/Finance Hybrid)

Honorable Mention: CoStar, a real-estate tech company, opened a live auction auditorium in 2023 with an immersive digital wall for simultaneous property bidding. While not a public installation, this use case in Irvine, CA showcases creative signage in a business setting. Multiple ultra-fine-pitch LED panels form a floor-to-ceiling backdrop in the auction theater, visualizing real estate listings, live bids, and data in real time. The array can dynamically switch from one panoramic image to a grid of feeds, enhancing the drama and transparency of live auctions. This high-tech environment modernizes the finance-like atmosphere of property trading.

Source: snadisplays.com.