Digital Signage Software in Singapore: Trends to Watch at ATX 2025

This year’s Asia Tech x Singapore (ATX) event will reveal how rapidly modern displays are evolving—particularly in the realm of digital signage software. From AI-driven personalization to fully cloud-managed deployments, the show will highlight how screens are becoming increasingly intelligent and integral to an organization’s communications strategy.

Having thoroughly reviewed the ATX 2025 exhibitor list, enriched vendor data, and consulted with industry spokespersons, we have identified five major trends that will shape the event. Below, we present our expectations for these trends and illustrate how TelemetryTV’s digital signage software will support them. We also examine global data to underscore why these developments will matter for organizations of every size and sector.

1. AI-Driven Personalization

Presenters at ATX consistently highlight artificial intelligence as the key to more relevant, timely signage. By combining analytics with real-time data, displays adapt to factors like local weather, time of day, or viewer demographics. In retail, menu boards might emphasize iced drinks in hot conditions or swiftly switch to hot beverages during a sudden downpour. Estimates shared at the event suggested that over half of all signage deployments could be AI-integrated within the next few years, thanks to advances in machine learning and cloud computing.

TelemetryTV’s Readiness: TelemetryTV’s digital signage software is already “AI-ready.” By integrating with external AI tools and containerized digital signage apps, companies can design smart signage that responds to live conditions.

2. Interactive, Touchless, and Immersive Displays

Trend Overview: Visitor to ATX will witness a surge in interactive screens—ranging from large-format displays to smaller kiosks and touchless interfaces. Retailers demonstrate how digital mirrors and gesture-controlled displays can engage patrons, while healthcare providers showcased self-service check-in stations that reduce physical contact. This interactive wave aims to transform what was once a one-way broadcast into a more immersive conversation.

TelemetryTV’s Readiness: TelemetryTV’s digital signage software supports an array of interactive capabilities, such as touchscreen-compatible layouts and multi-zone designs. Organizations can embed custom interactive apps and create kiosk-like experiences without lengthy development cycles. Combined with TelemetryTV’s cloud management tools, these immersive deployments remain secure, scalable, and easy to update.

3. Data-Rich Integrations and IoT

Trend Overview: Beyond eye-catching visuals, digital signage software is increasingly data-driven. ATX demonstrations include screens powered by IoT sensors that trigger content changes based on shelf weight, foot traffic, or room temperature. This data-rich approach ensures maximum relevancy—think real-time inventory alerts or personalized product suggestions—and aligns signage with broader data ecosystems in sectors like retail, manufacturing, and corporate offices.

TelemetryTV’s Readiness: TelemetryTV offers capabilities of integrating external data sources. Users can connect to IoT sensors, API endpoints, or weather feeds, then build automated rules to modify displays accordingly.

4. Omnichannel Expansion and Programmatic Content

Trend Overview: Digital signage is no longer an isolated channel. Brands want seamless integration across in-store displays, e-commerce, and social media campaigns. A retailer’s mobile app might sync with on-site screens so that a customer’s online wishlist appears on a store’s interactive kiosk upon arrival. Relatedly, programmatic advertising—familiar from online media—has moved into digital out-of-home (DOOH), enabling automated, data-based ad buying and scheduling.

TelemetryTV’s Readiness: TelemetryTV’s cloud-first digital signage software is built for omnichannel connectivity. It integrates with CRMs, marketing automation suites, and 3rd party ad platforms to deliver targeted messages. This is supported by scheduling, content tagging, dynamic content rules, and real-time triggers, ensuring the right message reaches the right place at the right time.

5. Enterprise-Grade Management and Security

Trend Overview: As deployments expand—sometimes to thousands of screens—enterprises prize robust security, centralized control, and seamless updates. ATX features numerous presentations about cyber risks and the need for unified dashboards to manage everything from user permissions to live diagnostics. Many IT teams now demand strict encryption, remote configuration tools, and hardware-agnostic solutions that support a blend of operating systems.

TelemetryTV’s Readiness: TelemetryTV’s digital signage software is fully cloud-based, offering built-in encryption and role-based access controls. Administrators can manage multi-location networks through a single interface, monitor device statuses in real time, and push emergency notifications.

Market Overview: Global and Singapore Insights

The global digital signage industry continues to expand, with a projected market size exceeding $30 billion by the end of 2025. Singapore’s leadership in smart city initiatives—coupled with robust retail and hospitality sectors—makes it a particularly vibrant market. Meanwhile, the U.S. and Canada remain major adopters, accounting for a significant share of current global revenues.

Around 60 percent of businesses without digital signage plan to invest in it within two years, driven by evidence that effective displays can boost sales, decrease perceived wait times, and improve customer satisfaction. Sectors such as healthcare, education, and corporate communications have followed retail’s lead, underscoring the growing priority placed on real-time visual engagement.

Why These Trends Matter

• Retailers employ digital signage software to unify online and in-store experiences, boosting omnichannel marketing.

• Corporations rely on high-performing screens to keep employees informed, especially across sprawling office complexes.

• Healthcare providers and universities use dynamic signage for wayfinding and emergency communications.

• Manufacturers adopt display networks for safety alerts and production metrics.

Brands such as Starbucks, Amazon, Boston Consulting Group, Stanford Medicine, Hitachi, JBS Foods, and ABB have turned to TelemetryTV’s digital signage software to keep pace. By integrating data-driven rules, and interactive features, TelemetryTV positions organizations to deploy screens that are agile, secure, and responsive. In the wake of ATX 2025’s emphasis on future-focused technologies, these capabilities allow enterprises to ensure they remain competitive in an era of connected and increasingly personalized communications.